What's In A Name?

Shakespeare once wrote: "what's in a name?" Names are really important, especially involving products and companies. Having a flashy, cool name can draw in customers, while having a lame name can drive them away.

I don't know how some names get chosen, but sometimes I wish I could have been there. First of all, "mail." These days its a non, its a verb, and more! But advances in technology have led to the far too easy name "snail mail." So here's the idea: when you have a new product or service, and speed is a VERY big part of it, DON'T call it anything that rhymes with the following animals: sloth, slug, or snail. I mean it really is just too easy. But that was way back in the day, so I'll cut them some slack.

In these days though, there is no excuse. Which is why I was ashamed when I discovered there is a service out there called "Weather Undergrond." They compete with weather.com and other weather forecasting websites.

Weather Undergound? Really? I couldn't care less about what the weather is like underground. I am trying to figure out what the weather is going to be like ABOVEground. I didn't think underground weather changed too much on a day-to-day basis. In any case, it doesn't concern me. This seems clear, so I guess they might have been going for another meaning of underground? Like secret? Well chalk another one up on the fail board. When you have a website transmitting all your information to anyone who wants to see it, you are no longer underground. When you show up on a Google search for "weather," you are no longer underground. Although, I guess there is one thing "underground" about your site - not a lot of people know about it. Wanna keep it that way? I'm gonna suggest keeping the name.

So get it together, WU. Your name is not fitting, and not nearly awesome enough to get people to use it. You should really have at least one.

On the ELEVENTH day of finals, my law school gave to me,
"11 Machines vending
10 Late night food runs
9 Students carreling
8 2Ls tabbing
7 words a-limiting
6 1Ls sprinting
5...CAN I JUST HAVE A B?
4 Cups of coffee
3 Hours sleeping
2 Printer meltdowns
and an Evidence test without the F.R.E."